Since 2003, Liam has been the bedrock of CFM Australia & New Zealand. From humble beginnings on the road to now the director of the company, Liam leads with a true passion for helping to improve the profitability of independent fitness clubs all over the continent.

Liam is bred out of Jan Juc, Victoria, so naturally is a surfing enthusiast while at the same time sharing an uncanny resemblance to an ill greyhound while rocking a shaved head.

The superstar from Wangaratta, Benny has set CFM and the clubs he works with on fire since the day he started. With a special ability to build rapport with everyone he meets and a passion for health and fitness, Ben is a perfect fit for CFM and independent clubs over Australia & NZ.

As a passionate Fremantle supporter, it hasn’t been an easy life for him as a football fan, but demonstrates his strong character trait of loyalty (as how else would he support the club for his entire life?)

#cfmben

Hailing from Gore in the South Island of New Zealand, there aren’t too many who know the fitness industry as well as Rach.

From running her own fitness centres to travelling around Australia & New Zealand facilitating Marketing Campaigns and now as the Senior Business Development Manager at CFM, Rach’s accumulated knowledge ensures that she can confidently understand the nuances of what makes your club special, and use this to help separate your club from the pack. Rach is known as a country music afficiando, and can likely be found jamming out to John Denver with a red wine in hand.

Emmy is our Head Designer and the brains behind a lot of CFM’s presence both online and in-person, with her journey startying at CFM back in 2007.

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With a keen eye for detail, Emmy has always ensured that CFM’s brand and imagery stays ahead of the pack and in-line with our status as industry leaders! Emmy in her spare time is also a plant connoisseur who has helped set up much of the greenery in our beautiful Torquay office, her only weakness remains her husband.

Hannah has been the leader of our industry-renowned social media team since 2016, with our social media under her watch being labelled as ‘inspiring’ by Facebook and shared on Facebook’s official page with over 200m likes.

Our social media continues to break grounds under Hannah’s leadership, with her strong relationship with the Facebook HQ in Melbourne helping our deployment strategies stay first class, and while she continues to dominate calls with Facebook, her kids continue to dominate her. Without bias she has the single greatest assortment of digital fitness knowledge in the known universe.

If you’ve ever seen a CFM campaign in action and been impressed by our high-level videos and statics, fair to say you’ve been exposed to the talent of our Senior Creative Tess!

Tess is our graphics superstar and is the genius behind a lot of the content that goes out during our campaigns, she rips it on both a surfboard and on Premier Pro. Tess is also the undisputed prank queen of CFM, planting speakers making high pitched sounds underneath CFMers desks since 2017.

Brian has been CFM’s finance guru since 2009 and continues to be an integral part of the CFM team, going above and beyond to ensure CFM runs smoothly is Brian’s forte. Brian lives and breathes the Melbourne Football Club, and therefore will be riding off the high of the 2021 premiership for the the foreseeable future. 

Born & raised in New Zealand, Elise Scott is a Melbourne-based photograher and legend, who is dynamite at capturing the spirit of your club for our marketing.

Jade is a CFM superstar who has been with us since 2017 and has left a huge impact on everyone she works with! From top producer awards, to managing departments in HQ and now on the road with CFM, Jade has a strong understanding of everything CFM is about! Jade’s only flaw is her unrivalled support of the Richmond Tigers, who have continually beaten CFM hometown favourites Geelong over the past few years.

#cfmjade

#cfmgeorgia

Born in the smelliest town on Earth, Rotorua in New Zealands North Island.

Georgia or Dobbe as we all know her left the Mountain Bikes and the Hot Pools behind and was forced to mainland of Australia to escape the stench. A blessing in disguise some might say, as we’ve been rewarded with one of the hardest working, motivating and down-to-earth team members at CFM.

With 3 brothers back home, Dobbe is no stranger to a bit of banter and aspires to enter the World Crochet Championships once she’s done motivating individuals to healthier lives on the road.  “Not even one Harry Potter reference? Really?” 

#cfmgeorgia

Brearna is our Sydney pocket-rocket with a contagious laugh that can light up the room. As a recent Aunty her phone is filled with baby pics that would melt your heart away but will continue take up storage in her phone as she uses them to help her motivate other families to make healthy life choices. What Brearna lacks in cooking skills she certainly makes up with her warm and bubbly personality when you get the privilege to meet her. Rumours have it Brearna can also do 12 consecutive pull-ups once she’s had her morning instant coffee.

#cfmbrearna