In just 5 weeks the CFM campaign at Hawera Gym in New Zealand used traditional marketing and digital marketing to motivate the previously untapped non-active segment of the market. Signing up 311 new members and setting up the clubs branding to be unstoppable moving forward.
The all-encompassing CFM campaigns transform clubs like Hawera to the dominant gym in any area.
DIGITAL MARKETING - GOING VIRAL
Open Day
The Birthday Open Day was a celebration of the clubs history and a give back to all of it’s current members. Through face painting, jumping castles, dj’s, free food, free coffee and so much more, the members were rewarded for their loyalty and new members were
attracted to the club that became the place to be.
101 New Members In One Day!
Free Kids Fun
Sumo Suits
Free Ride
DJ Music
Free Classes
Free Gym Use
Caleb Callaway-Grindlay, Hawera Club Owner
Bespoke Marketing
All CFM campaigns have tailored bespoke marketing specific to the USP’s of each club. At Hawera the focus was on the genuine care shown for all members and the fact the gym has been an institution in the area for decades.To illustrate this CFM ran a video and photo shoot that helped form the videos and statics for the digital content.
“Definitely use CFM! Just do it, it's amazing!”
