CAMPAIGN CASE STUDY

In just 5 weeks the CFM campaign at Hawera Gym in New Zealand used traditional marketing and digital marketing to motivate the previously untapped non-active segment of the market.  Signing up 311 new members and setting up the clubs branding to be unstoppable moving forward.

The all-encompassing CFM campaigns transform clubs like Hawera to the dominant gym in any area.

34.0

AVERAGE AGE OF NEW MEMBERS

38

NEW POSITIVE CLUB GOOGLE REVIEWS

79%

OF NEW MEMBERS WHO ARE BEGINNERS TO EXERCISE

DIGITAL MARKETING - GOING VIRAL

Open Day

The Birthday Open Day was a celebration of the clubs history and a give back to all of it’s current members. Through face painting, jumping castles, dj’s, free food, free coffee and so much more, the members were rewarded for their loyalty and new members were
attracted to the club that became the place to be.

101 New Members In One Day!

“The Open Day was just so busy, LOVED IT, AMAZING!”


Caleb Callaway-Grindlay, Hawera Club Owner