FUEL FOR THOUGHT

As the old saying goes, you can never have too much information. When it comes to your business activities, understanding your value in the market and what your customer wants is worth absolute gold.

How to get the best outcome for your club through the re-opening phase.  It’s been a difficult few months and there is no doubt we are all still gr...

So many unknowns as gyms re-start across Australia and New Zealand.  Are the non-active segment of our communities ready to be motivated to a bette...

My mum, Karen was initially sceptical about the whole concept as she worried it was too good to be true...

CFM helped launch Facebooks community boost event. Here are essential take away’s from the weeklong event to help you BOOST YOUR SOCIAL MEDIA…..  

The Australian gym partnered with Creative Fitness Marketing and embarked on a campaign to reach out to nearby residents with its video ads for an open house event, achieving a 34X return on ad spend.

After going through airport like security, our mood during the lift ride to the 15^th floor overlooking Etihad Stadium could only be comparable to my 3 year old on Christmas Eve. 

For any marketing company, Social Media is the pinnacle.  The real time feedback, the ability to get to captive consumers multiple times a day, and the ability to be creative at the same time.  It’s beyond words. 

JADE FAIRBROTHER CFM’s Telemarketing department has experienced tremendous change over the years. Once representing 50% of sales, the introduction ...

After reading several of the journal entries on the CFM website, I knew that I wanted to write one myself before I had even begun my time on the road. 

Do you know anyone who runs a business and says ‘yeah I know Social Media Marketing, I post, I boost.’  For a marketing person to put it in a fitne...

What do I love about CFM? I could sit here and rattle off a list of reasons until I’m blue in the face but the more that I think about this, the ...

I have always been fascinated with the ocean and aquatic creatures for as long as I can remember. Maybe it has something to do with growing up on ...

WHAT DOES IT MEAN FOR YOUR GYM? On January 11th, 2018, Mark Zuckerburg and his Facebook team made an announcement regarding the upcoming Facebook u...

Open Days are high effort, high energy and now more than ever are guaranteed of success if the marketing build up is multi-faceted and powerful.

Here are 5 key secrets from 2017’s CFM Open Days from across Australia and New Zealand.

Most Gyms and Health Clubs have a member to Facebook like ratio of about 5%-10%, that is for every 20 people that like your page, 1 of them is a m...

Grace Henskes has worked with CFM since August 2015.  Since then she has optimised CFM’s culture and belief.  She is fun, driven and passionate abo...

1 BETTER LOCATION TARGETING Facebook now allows us to Location Target much more accurately with greater control of where the ad is delivering in yo...

1 Don’t let the Frequency rating of your ad get too high A high frequency rating will cost you more than you need to spend, and it will annoy your...

I’m in a room of new faces, and the one question that I use to break the ice, the question that starts a series of other questions, is the one ques...

A frequently asked question is how our Social Media department and strategy has evolved over time to be so strong today.  CFM’s social media market...