Journal

Often, I am asked what is the biggest mistake that health clubs make in their marketing. If I could identify a single common weakness in health clubs around Australia and New Zealand, it would be sales. Sales play a pivotal...
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When owning or running a club, there are some things that you can’t control (such as car parking/ new competition and council road works) and most things that you can. Worrying about what is outside your circle of influence will...
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