Journal

The benefits of driving potential members to your website is well understood amongst the majority of Health Clubs and their marketers. Many of these websites also boast data capturing techniques such as subscribing to newsletters, emails or free passes, which...
Continue reading
Often, I am asked what is the biggest mistake that health clubs make in their marketing. If I could identify a single common weakness in health clubs around Australia and New Zealand, it would be sales. Sales play a pivotal...
Continue reading
When owning or running a club, there are some things that you can’t control (such as car parking/ new competition and council road works) and most things that you can. Worrying about what is outside your circle of influence will...
Continue reading